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Our Industry Is Booming |
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Our company is growing Our current franchisees couldn't be happier
COLUMBIA, MD (Thursday, January 19, 2006) - You can look at every industry out there, investigate every franchise opportunity in every one of those industries, and we promise you, you'll have a hard time finding a single one with all the advantages offered by The Cleaning Authority.
Our industry is booming. More people than ever live in two-income households, they don't have the time or desire to do their own housecleaning and that puts us right in the middle of one of the fastest growing industries in the country. On top of that, our business isn't seasonal and it doesn't rise and fall with the economy. And best of all, since this growth spurt is a relatively new phenomenon, the industry is far from saturated.
Our business is booming. We have a well-thought-out, proven operating system, we have a direct mail program that's very effective at bringing in new customers, we have a unique cleaning system that's helping us establish a growing reputation for excellence, and we still have prime territories available for new franchisees across the U.S.
Our franchisees are extremely happy. They're happy with the training and support we give them. They're happy with the systems we've provided them. They're happy with the way their business is growing. They're happy with not having to work nights or weekends. And they're happy to tell you all about it, because they'd like to see our system continue to prosper and grow, just like we would.
For more information on all the advantages of joining The Cleaning Authority, we urge you to read on.
The Residential House Cleaning Industry
One of the most dramatic shifts in the American economy over the past few decades has been the growing number of working women. According to the U.S. Department of Labor, 2/3rds of American women work outside the home, and in the next few years, that number is projected to reach 80%. The two-career household is clearly here to stay. People are pressed for time as never before and services such as ours have become more a necessity than a luxury.
Last year, nearly 10% of all U.S. households paid a professional service to clean their homes. Within the next year or two, the U.S. Department of Commerce expects 80% of 2-income households to use an outside housecleaning service.
Residential housecleaning has become one of the fastest growing industries in the country. It's currently approaching $20 billion dollars in annual sales, and the projected annual growth rate is 20%!
The U.S. Bureau of Labor Statistics says "Cleaning services are expected to be the second biggest generator of new jobs for the period 1994-2005."
And in her book, Tips and Traps When Buying a Franchise, franchise expert Mary Tomzack identifies general service businesses such as housecleaning as one of franchising's top 5 future growth areas.
The Cleaning Authority
Here at The Cleaning Authority, our origins date back to 1977. Since that time, we've performed over 650,000 cleans, and the number continues to grow every day.
In addition, we've also used that time to develop and refine what we believe to be the most complete package of franchisee systems, services and support in the industry. It's a package designed to give you a clear advantage over every other competitor out there.
Basically, it consists of 5 separate, highly effective elements:
Prime, protected territories
Training and support programs
Direct mail program
Package Plan Rotation System
Proprietary software tracking program
First, you'll have a choice of prime, protected territories across the country.
Although we've been developing and refining our system since 1977, we didn't begin our franchising program until 1996. Therefore, by joining us now, you're getting in early enough to virtually hand-pick your home territory. And the home territories we offer are twice the size of those offered by nearly all our competitors. It's almost like being able to go back in time and be the first one in your town to open a McDonald's, a Domino's or a Pizza Hut at a much lower cost of entry, which is another important benefit.
Second, to get you off to the best possible start, you'll have our comprehensive training and support programs.
We begin by assuming that you know absolutely nothing about running a residential housecleaning business. Therefore, our two-week training program starts right at the beginning, teaching you everything you need to know about starting and running a small business, operating our computer system, hiring and training your cleaning personnel, using our Package Plan Rotation System, and getting the most out of our direct mail program. In short, you may come into our training program knowing very little, but we guarantee you'll walk out feeling like an old pro.
Third, to help you attract new customers and build your business, you'll have our proven direct mail program.
When starting a new business, the first question most people ask is, 'How are we going to get customers?' And our answer is simple. We've got an established direct mail program that will bring them in for you. In other words, we'll find the potential customers, we'll send out the mailers, and all you'll have to do is take their calls and schedule their in-home estimates.
Fourth, to maintain a high level of customer service, you'll have our Package Plan Rotation System.
Most cleaning services just send in their teams to clean at random. At The Cleaning Authority, our Package Plan Rotation System is a carefully organized, completely-detailed plan that tells your cleaners exactly what to do in each house, each visit. It organizes and streamlines their work, it saves them time, and it ensures both a quality clean and a high level of customer satisfaction.
Fifth, to help you run virtually every aspect of your business, you'll have our one-of-a-kind, proprietary software tracking program.
Developed in-house at a cost of over a half million dollars, our software program will help you track and manage virtually every aspect of your business. You can use it to manage and schedule appointments, handle billing and payroll, take control of all necessary accounting procedures, and much more. One of its truly unique features is its ability to keep constant track of your cleaning teams. Every time a cleaner arrives at or leaves a house, they call in to the computer, which logs the call automatically, letting you know exactly where everybody is, or was, at any point during the day.
And one of the greatest advantages that web-based software system offers is our ability to serve you with our in-house Call Center. The Call Center is set up specifically for our franchisees to allow them to leave their office to work with their teams and meet with their customers without having to turn on an answering machine. The Call Center utilizes the software system to perform tasks such as giving potential customer estimates over the phone and setting up appointments for in-home estimates. The Call Center can also answer questions from customers and allows the franchisee to call in if away from the office to see how his/her teams are progressing. None of this would be possible if not for the web-based software system.
And finally, there's one last thing we give you; one that may be the most important of all--we give you time.
Most franchise opportunities start right off by warning you how much time you'll have to devote to your business to get it off the ground successfully. They tell you about all the nights you'll have to put in. And all the weekends. But we have a completely different attitude. After all, what good is having a successful business if you don't have time to enjoy it?
As a Cleaning Authority franchisee, you may have to schedule an occasional evening meeting to give a new client an in-home estimate, but that's it. And you'll never have to work weekends because none of your clients will want their homes cleaned on weekends.
Therefore, as a Cleaning Authority franchisee, you'll find that one of the greatest rewards is time. Time to be with your family. Time to enjoy the fruits of your labor. Time to have a business…and a life.
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